Channel Factory seeks to ‘amplify positive voices’ for young audiences online
The adtech firm is rolling out its socially conscious inclusion list amid a mental health crisis.
Campaign US
Accenture invests in AI upstart Alembic to further bolster client offering
Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
Jacquard holiday study reveals discounts can actually be too high
A new study from the London-headquartered AI company sheds light on the best ways to capture attention in the inbox this time of year.
A Veo-powered visual art campaign hopes to engage the NYC creative community
Outfront Media and Google DeepMind will turn imaginative prompts into a video exhibition in Times Square next month.
Amazon launches holiday sponsorship program alongside new ‘Five Star Theater’
The retail giant tapped Benedict Cumberbatch for the second installment of the holiday ad campaign.
Yahoo DSP launches CTV ads in brand first
It’s a new strategy for the brand’s ad tech, which competes with giants in the space.
Pinterest Assistant aims to turn conversation into personalization
The social commerce app leverages its ‘comprehensive understanding of visual taste and shopping intent’ for its new AI feature.
Globant's Gut Network to house all marketing functions in second round of consolidation
The technology company is also opening two new international offices for the agency.
Integral Ad Science and TikTok extend brand safety partnership
Total Media Quality now integrates with the app’s ad network, TikTok Pangle.
Agent Cloud is Stagwell’s answer to WPP’s Google deal
The integration platform from The Marketing Cloud was designed to address generative AI pain points for agencies.
Perplexity now has a Samsung TV app
As AI search moves to communal screens, both brands are angling for greater share of mind.
Following WPP and Google AI partnership extension, AKQA puts the tech to work
WPP committed $400M to Google AI in an extended partnership, gaining privileged access to GenAI and cloud tools to ‘reimagine the marketing workflow.’
New CreativeX benchmarking tool helps prove ROI of creator ad spend
The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.
The Trade Desk and Koddi partner to integrate retail media buying
It’s a move to fight fragmentation and compete in the crowded commerce media space.
Amex Ads is the latest player in commerce media
With ad spend set to explode in the sector, the payments brand launched its media network this week.
Adweek
New Manscaped Campaign Flips the Camera Lens on Men's 'Pics'
With humorous ads for its face and beard products, the grooming brand tells men to 'send face pics instead'
Rosalía Is New Balance’s Newest Brand Ambassador
The sneaker brand's global campaign seeks to redefine what 'ambassadorship' entails
New Coca-Cola x Star Wars Campaign Celebrates Togetherness
The new campaign features collectible cans and augmented reality holograms
Alex Dao Joins EA to Build Out the Gaming Giant’s Ad Business
The exec comes from Snap, where he expanded the platform's agency partner program
Spotify Expands Creative Tools With Hub and Council
A self-serve resource and council of creative leaders are Spotify’s latest initiatives to court marketers
Once a Shy Kid, Ryan Detert Found His Voice With Mentorship
The Influential CEO is now paying it forward
Meet the Incoming Weber Shandwick Collective CEO, Susan Howe
The communications veteran is taking the reins to build the 'agency of the future'
Volkswagen Extends DDB's Global Creative AOR Duties for 3 Years
The auto brand has stuck with the agency for over 60 years
What's AI Actually Good for Right Now? Marketers Respond
Beyond text and images, here are the ways generative AI is changing the business of marketing
What’s Next for AI and Marketing?
Adweek contributors weigh in on the opportunities and risks of the latest AI tools
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