Dignitas and Mike and Ike renew Fortnite partnership for 5 more years
The multi-year esports extension kicks off with the national ‘We Got’chew’ campaign.
Campaign US
Can brushing your teeth boost your aura? Hello Products is betting on it
The personal and oral care brand appointed actress Chandler Kinney as chief aura officer to tap into Gen Z self-care routines.
Instacart tackles the internet’s ‘male shopper’ meme with Antoni Porowski
The delivery platform enters the microdrama space with a creator-led campaign aimed at reforming bad grocery shoppers.
A double shot of Scorsese: Martin and daughter Francesca star in Lavazza’s new miniseries
The coffee brand’s ‘Family Blend’ follows the father-daughter duo to significant New York landmarks.
Michelob Ultra toasts Lionel Messi in ‘Tab Closed’ World Cup campaign
The spot lists the Argentinian superstar’s record-breaking career stats following the 2026 tournament final.
E-Trade asks ‘what’s next’ with crypto trading launch campaign
A new spot with 72andSunny New York marks the Morgan Stanley-owned platform’s expansion into Bitcoin, Ethereum and Solana.
Shinola taps ‘Succession’ star Nicholas Braun for first brand campaign
UK indie agency GentleForces co-directed the new luxury watch spot with the actor.
Against a mixed political backdrop, patriotic marketing is booming
EXCLUSIVE: As national pride hits record lows, a new Jacquard study reveals a 25-fold surge in patriotic email marketing — and why brands are ditching the flag emoji.
La Colombe taps Philly’s underdog spirit for US Men’s National Team World Cup campaign
As the official coffee partner of US Soccer, the brand launched its Must Be The Coffee platform alongside the team’s opening tournament victory.
Lyft urges riders to ‘save’ lost dollar bills in new PSA-style ad
The brand is using independent economic research to highlight rideshare fare gaps.
American stars 'n' cars: Jeep and Scout Motors launch patriotic new spots
With the World Cup and America250 aligning, the car brands are proud to be American.
Gordon Ramsay crashes kitchens in new Uber Eats World Cup campaign
Global spots from Mother feature the celebrity chef stopping home cooks to keep eyes on the matches.
Red Baron partners with Shawn Johnson East for Special Olympics film
The frozen pizza brand produced ‘Soaring,’ a documentary profiling three athletes competing in the 2026 Special Olympics USA Games.
McDonald’s taps Beckham, Pulisic for World Cup collectible cup campaign
The fast-food giant is using the 2026 tournament to demonstrate the ubiquity of its restaurants.
Charlotte FC’s Tim Ream tackles bedwetting stigma in emotional Goodnites spot
The MLS and USMNT defender shares his personal journey to help millions of children facing the same challenge.
Chobani launches Feed the Dream for USMNT World Cup roster reveal
The 3-part campaign artistically spotlights Christian Pulisic, Weston McKennie and Antonee Robinson ahead of the 2026 tournament.
Chase kicks off World Cup push with star-studded ad and stadium dining
Sapphire Reserve cardmembers will get exclusive dining experiences presented by Visa.
Essentia Water goes national with Change the Equation and LAFC’s Son Heung-min
The Nestlé-owned brand’s ode to risk-taking marks the soccer star’s first US partnership since joining the club.
Will Ferrell and Lay’s invite soccer ‘bandwagoners’ to join 2026 World Cup
The comedian chauffeurs the literal vehicle around the US, joined by David Beckham and Marshawn Lynch.
Jeep and Marvel unveil patriotic partnership for America250
The collab celebrates the automaker’s 85th year with a Captain America tie-in.
Jameson taps J Balvin and KidSuper for season-long MLS campaign
The official MLS whiskey merges music and fashion with a new collection and events ahead of the 2026 World Cup.
Explore Minnesota leans into the state’s rich film history with new short
A new initiative aims to support local productions and bring about the state’s ‘next golden era.’
For 1 week only, ad agency Fallon has a new name
The agency is temporarily rebranding in honor of the powerhouse Stacy Runkel, who retires this week.
Gordon Ramsay swaps Lake Como for Tahoe in new Caesars Republic ad
The Great Redirect campaign showcases rebranded Nevada resort following $200 million remodel.
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Adweek
New Manscaped Campaign Flips the Camera Lens on Men's 'Pics'
With humorous ads for its face and beard products, the grooming brand tells men to 'send face pics instead'
Rosalía Is New Balance’s Newest Brand Ambassador
The sneaker brand's global campaign seeks to redefine what 'ambassadorship' entails
New Coca-Cola x Star Wars Campaign Celebrates Togetherness
The new campaign features collectible cans and augmented reality holograms
Alex Dao Joins EA to Build Out the Gaming Giant’s Ad Business
The exec comes from Snap, where he expanded the platform's agency partner program
Spotify Expands Creative Tools With Hub and Council
A self-serve resource and council of creative leaders are Spotify’s latest initiatives to court marketers
Once a Shy Kid, Ryan Detert Found His Voice With Mentorship
The Influential CEO is now paying it forward
Meet the Incoming Weber Shandwick Collective CEO, Susan Howe
The communications veteran is taking the reins to build the 'agency of the future'
Volkswagen Extends DDB's Global Creative AOR Duties for 3 Years
The auto brand has stuck with the agency for over 60 years
What's AI Actually Good for Right Now? Marketers Respond
Beyond text and images, here are the ways generative AI is changing the business of marketing
What’s Next for AI and Marketing?
Adweek contributors weigh in on the opportunities and risks of the latest AI tools
Print portfolio
Executive profiles and award honoree write-ups featured exclusively in print from 2021-2022
Digital portfolio
Original writing and reporting published online under my byline
