Brian Mekjian and Ryan McCarthy promoted to ECDs at Gut NY
Gut is the 5th agency at which the longtime friends and creative partners have worked together.
Campaign US
New documentary short chronicles M&M’s mission to ‘Protect the Peanut’
The film, produced by BBDO Chicago, explores how Reddit users sparked a global effort to future-proof the peanut supply chain against climate change.
Redfin lists Cleveland’s Rocket Arena in latest experiential stunt
The Rocket-owned real estate brand is hosting a $2.16 charity open house at the NBA venue to bridge the gap between sports and homeownership.
LLM ads raise concerns: Experts discuss measurement and brand safety risks
AI search is set to become the next walled garden. Marketers are thinking through how this shakes out.
Wieden+Kennedy veteran Anthony Holton joins The Midnight Club
EXCLUSIVE: Holton will bring a wealth of sports marketing experience to the new head of strategy role.
GEICO spotlights Azzi Fudd, Napheesa Collier in March Madness docuseries
The three-part Paramount+ project is part of the brand’s expanded NCAA investment.
Nostalgic documentary from Dick’s Sporting Goods recalls first US-hosted World Cup
Produced by the brand’s in-house studio, ‘Summer of ’94’ had its world premiere at SXSW.
College sports sponsors outperform Super Bowl advertisers in brand recall
EXCLUSIVE: A new survey from Big Chalk Analytics shows sponsorships also boost viewership and shopping behavior among fans.
Ford’s Formula 1-focused campaign to spotlight engineers on opening weekend
The carmaker seeks to make its mark in the ‘extreme’ automotive category.
Campaign Convene 2026: Marketers discuss the ripple effect of AI
From email writing to performance reviews, marketing teams are feeling the large and small impacts of AI.
Google grants expanded access to text guidelines for AI-powered search ads
This is the first major update to AI Max for Search functionality since it launched in 2025.
Square’s short doc strays from product focus and spotlights Blind Vendors Ohana
The fintech brand zooms in on the Hawaiian nonprofit and blindness in the workplace.
How HBO leaned into earned culture to launch ‘A Knight of the Seven Kingdoms’
The social campaign garnered nearly 18 million organic views with no paid promotion.
Major League Soccer is back — and it's got big plans for opening weekend
The league is engaging North American fans as the 2026 World Cup coincides with its regular season.
OpenAI kicks off test phase for ChatGPT ads
Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.
Channel Factory seeks to ‘amplify positive voices’ for young audiences online
The adtech firm is rolling out its socially conscious inclusion list amid a mental health crisis.
Accenture invests in AI upstart Alembic to further bolster client offering
Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
Jacquard holiday study reveals discounts can actually be too high
A new study from the London-headquartered AI company sheds light on the best ways to capture attention in the inbox this time of year.
A Veo-powered visual art campaign hopes to engage the NYC creative community
Outfront Media and Google DeepMind will turn imaginative prompts into a video exhibition in Times Square next month.
Amazon launches holiday sponsorship program alongside new ‘Five Star Theater’
The retail giant tapped Benedict Cumberbatch for the second installment of the holiday ad campaign.
Yahoo DSP launches CTV ads in brand first
It’s a new strategy for the brand’s ad tech, which competes with giants in the space.
Pinterest Assistant aims to turn conversation into personalization
The social commerce app leverages its ‘comprehensive understanding of visual taste and shopping intent’ for its new AI feature.
Globant's Gut Network to house all marketing functions in second round of consolidation
The technology company is also opening two new international offices for the agency.
Integral Ad Science and TikTok extend brand safety partnership
Total Media Quality now integrates with the app’s ad network, TikTok Pangle.
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Adweek
New Manscaped Campaign Flips the Camera Lens on Men's 'Pics'
With humorous ads for its face and beard products, the grooming brand tells men to 'send face pics instead'
Rosalía Is New Balance’s Newest Brand Ambassador
The sneaker brand's global campaign seeks to redefine what 'ambassadorship' entails
New Coca-Cola x Star Wars Campaign Celebrates Togetherness
The new campaign features collectible cans and augmented reality holograms
Alex Dao Joins EA to Build Out the Gaming Giant’s Ad Business
The exec comes from Snap, where he expanded the platform's agency partner program
Spotify Expands Creative Tools With Hub and Council
A self-serve resource and council of creative leaders are Spotify’s latest initiatives to court marketers
Once a Shy Kid, Ryan Detert Found His Voice With Mentorship
The Influential CEO is now paying it forward
Meet the Incoming Weber Shandwick Collective CEO, Susan Howe
The communications veteran is taking the reins to build the 'agency of the future'
Volkswagen Extends DDB's Global Creative AOR Duties for 3 Years
The auto brand has stuck with the agency for over 60 years
What's AI Actually Good for Right Now? Marketers Respond
Beyond text and images, here are the ways generative AI is changing the business of marketing
What’s Next for AI and Marketing?
Adweek contributors weigh in on the opportunities and risks of the latest AI tools
Print portfolio
Executive profiles and award honoree write-ups featured exclusively in print from 2021-2022
Digital portfolio
Original writing and reporting published online under my byline
